Friday, 28 November 2014
Monday, 24 November 2014
LO2 Task 3 - Audience for X-Men
(Title: Extreme Education of death presents.)
(Title: In collaboration with UTC Sheffield)
(Title: And footage stolen from 20th Century Fox)
(Tilt movement of empty room, empty for a good 5 seconds, until I pop up really quickly and suddenly) It is I, Andrew! The teacher of Extreme Education of death for kids. And I am here today to answer and teach more about movies. But what is my topic? The last vlog tired me out with a movie I didn't even like and it ended up pretty boring as a result. I think I need to do a vlog on something better than (X-Men logo comes up) aww X-Men again?! I don't even like the movie that much. (big groan)
X-Men 2000! I'm sick of that name, when you edit for 20 hours hearing you make it out like it's a flipping Fifa game it kind of gets annoying. Calling' it "X-Men da movie in 2D" now. I need to take a look at it in terms of demographics, so I'll explore gender, age, lifestyle, a mood-board and a ton of the Uses and Gratifications theory (Dennis McQuail, 1972) with a load of NRS Social Grade Definitions, but first an Imaginary Entity. Now John Hartley (1987) and Ien Ang (1991) suggested producers create invisible fictions or imaginary entities before creating a media product. So if you don't know what that means somehow, they imagine the kind of person that would like this kind of movie, so here's the person I would imagine they'd appeal to, but first, to know the mind-set of someone from the year 2000, you have to become someone from the year 2000. (Montage plays of me trying to skateboard, playing Sega Dreamcast, using Windows 2000, chatting on AOL, wearing crazy sunglasses, eating Pizza Hut, all while 3rd Wave Ska music plays) I now know my entity.
Tony D. Udebro is a 22 year old radical dude from the year 2000 who likes big budget blockbusters, pizza and Pepsi, comic books and the latest games on his state of the art gaming console, the PS2. He breathes cool things from his time period like Pizza Hut (which people actually went to back then!), FILA shoes (remember those?), The Offspring music (Woah The Offspring, they were cool right?) and SEGA Dreamcast (I thought he had a PS2!). When he's not doing those though he's playing Snake on his no-colour Nokia 3210 phone (the 3310 came out a month later) and skateboarding with his friends, he's watching action movies, and his new favourite is X-Men da Movie in 2D. His girlfriend likes the movie too as half of the main group are female and are represented without sex appeal, making it a cool radical movie for females too, though the fact it's based off a comic and it has a lot of action makes it appeal to males more. Also he really dug X-Men the comic and cartoon when he was younger, making this a radical movie to watch to see if favourite super hero story in a big budget movie to watch.
I mean to be fair most of my stereotypes come from the late 1990s but like all decades, the first year of them seem to carry on from the previous one and the year 2000 is no exception. 2001 was the real start of the millennium.
Gender: If I had to make a percentage of what males and females liked X-men da movie in 2D, I'd say 68% males, 32% females. Yeah X-Men da movie in 2D appeals mostly to the male demographic as it's about Super Heroes which is naturally more appealing to males because of the sense of empowerment men usually like with the whole getting stronger thing, the gym, steroids and such, and super heroes provide it! ... I mean a cup of Tetley makes my day but that's just me, other people like strength. Though not everyone is super strong though, as they can use wit too. And situations to take advantage of. And lasers. And it's based off the comic which also appealed more to males. Though females can be fine with the movie too since half of the main team are female and they're not all sexy dressed and such.. unless you're into blue people that is, I mean this was rated for 12 years and ol- look I'm not going into that. Plus the females have the really cool powers in comparison to "oops I stabbed a teenage girl" Wolverine and "Whoops I almost killed many people with my death eyes" Cyclops. However males are still the bulk, having all this power, lazer eyes and... claws I suppose just works more for males stereotypically.
Age: X-men da movie in 2D doesn't really appeal to a specific age group as there's elements that may appeal to older people like some adult references and words, but then it is a also super hero movie and therefore, TOY, TOYS EVERYWHERE! Toys appeal to children as children use their imagination and all that jazz. Since the movie is about protagonists against antagonists children would emulate that with toys. Like they could recreate scenes like the train scene where Wolverine, someone who could be a role model to a child, is being moved around by Magneto. However what children will not want to recreate is the drama scenes in the movie such as when Wolverine and Rogue talk about their feelings and such. These scenes of the movie will relate to older ages like 13 and onwards as children don't really have feelings as much as teenagers and adults. If I was to pick a good age group overall, it'd say it appeals mostly to teenagers from 15 to adults to 25, while also being appealing to those older and younger. This is because of the already mentioned adult words and drama. The super power story which doesn't really appeal to the older adults as much though as the obviously unrealistic isn't for a lot of older adults. There are older people who will enjoy that just not the majority. Also some scenes may turn off children from the movie, but at the same time it is about super heroes which are appealing to children as well and the whole toys thing, just I don't think they're the bulk of the demographic as if it was meant for children then there'd be no moments where Wolverine calls Cyclops a dick and drama and the plot is about discrimination and questions if it's right to have people at a huge advantage over others in the world.
Lifestyle: Now without resorting to stereotypes like I did earlier, the lifestyle of a generic person in the intended demographic of X-Men da movie in 2D would include.. well obviously enjoying movies for one thing, but also they may enjoy what other things were offered. Since the age and gender demographic appeal mostly to teenagers and young adults, typical means of entertainment like video games, television shows, possibly comic books despite them being more niche in appeal, the music around that time period (I uh.. used the Offspring in Tony D. Udebro's example because it was in Crazy Taxi... in fact most of my stereotypes were from Crazy Taxi thinking about it). Let's get more technical rather than basing what I'm talking about off of Crazy Taxi since it's not really a realistic game. The NRS 'Super Lifestyle profiles' classification (UK). The NRS means National Readership Survey Ltd, which is a separate organisation specialising in demographic information. And X-Men da movie in 2D fits under the lifestyle profiles of A - Affluent achievers, people who had gone through University which fits for the movie because these people may still be young and they're successful enough to watch the movie. C - settled suburbans, people with a family life allowing for a variety of ages and fun activities like watching cool looking movies with their families. Urban Ventures which are students and young people in the city. X-men da movie in 2D works for this since the movie is geared towards the audience of teenagers and young adults who would watch a movie like X-Men for entertainment. And H- Producers, which are creators. The movie would appeal to the people who want to dedicate their life to creation and making things, as the movie was pretty cutting edge for the time. It was one of the first really big budget Super hero movies aside from Batman, took the franchise in a new direction with the new costumes and characteristics with the actors, and made use of SFX and VFX that was still kind of new for movies. It even introduced some conventions for Super Hero movies like, the already mentioned in Vlog 2, snarky remarks between Wolverine and Cyclops. Within the Uses and Gratifications theory (Dennis McQuail, 1972), which is "there are four reasons that people consume media products/pleasures they gain from them" with the pleasures being Surveillance - finding out information like the news, Escapism, which is to escape from reality, be welcomed into other worlds full of mystery and adventure with things good and bad, wild and tame, there could be dragons, there could be robots, unknown beasts, unexplored caves, utopian bliss, dystopian chaos, maybe super hero protagonists, maybe super villain antagonists. All we know about these worlds is they have the same ruler: me! Oh and people like escapism as it just allows them to enjoy a piece of entertainment, building personal identity, use media products with role models and interests, and building personal relationships, so the topic of conversation, soaps, news, gossip etc. X-Men fits under Escapism and Building personal relationships which links to the lifestyle. Sadly doesn't have all of this super power nonsense which means the lifestyle of an X-Men viewer could want another take on reality allowing it to fit under Escapism, and it fits under building personal relationships because of.. nerds... basically. A lot of nerds like to discuss costumes of characters and how characters act and who they're played by since this is based off a comic franchise with the first live action movie, nerds like to discuss that. These people care that Wolverine's not a cross between a wolf and a banana anymore.
Impression of person 1:"Did you hear Wolverine wasn't yellow anymore?"
Impression of person 2: "NO WAY"
Spending power: X-Men da movie in 2D is for people with a disposable income, which means they can spend their money on luxuries such as movies. Now through the NRS Social grade definitions (UK) of ABC1, X-Men da movie in 2D appeals to the Social Grade A, Social Grade B, Social grade C1 and Social grade C2, as they would be the kind with the money to spend on a movie. However, TOYS, TOYS EVERYWHERE so parents may want to buy their child toys which means in terms of the film and merchandise such as toys, the movie would fit under grades A, B, and C1 since toys are pretty pricey. Plus I imagine a lot of children will like toys of the protagonists of the movie against the antagonists. All of this is why I have decided the ABC1 percentage to be at 66%. Most people will get to watch the movie but the toys that the movie may want to sell will lower that percentage a tad, making this percentage lower than other movies that aren't merchandised as heavily.
Moonboard: So here's my moonboard (picture of literal Moonboard). Pretty good right?
Moodboard: So being serious my Moodboard (emphasis on the first D) for X-Men da movie in 2D is this. You can see there's the Simpsons Comic book Guy since this is based off a comic - not trying to say this or comics are for nerds or anything... I mean yeah I did flat out say comics were for nerds in the last vlog but I wasn't serious or anything like... sorry comic fans I was being facetious. Though I am cooler than you, the skateboarding proves it. Also yeah a skateboard, this movie appeals to teenagers and young adults in the year 2000 and Skateboarding was a common thing within them. Also Pepsi is there as that's a drink that works well for that age demographic that you could drink while watching at the cinema. The blockbuster logo is there with "big budget films" underneath since X-Men da movie in 2D is a real blockbuster with all the story line, orchestrated music, effects and all that. There's an old Nokia phone since it was a new piece of technology and with this being a very modern movie with how it looks, a new piece of technology fits under the lifestyle. And Pizza because that's a youthful fast food that a lot of younger people eat a lot of, which also fits under the lifestyle of X-Men.
Conclusion. X-Men da movie in 2D is actually pretty broad in its demographic. It appeals to both females and males, can be viewed from ages 12 to 35 easily, and appeals to a more typical lifestyle rather than a niche one like say.. This is England. However, it fits best with 15 to 25 year olds and has males in mind.
(Title: In collaboration with UTC Sheffield)
(Title: And footage stolen from 20th Century Fox)
(Tilt movement of empty room, empty for a good 5 seconds, until I pop up really quickly and suddenly) It is I, Andrew! The teacher of Extreme Education of death for kids. And I am here today to answer and teach more about movies. But what is my topic? The last vlog tired me out with a movie I didn't even like and it ended up pretty boring as a result. I think I need to do a vlog on something better than (X-Men logo comes up) aww X-Men again?! I don't even like the movie that much. (big groan)
X-Men 2000! I'm sick of that name, when you edit for 20 hours hearing you make it out like it's a flipping Fifa game it kind of gets annoying. Calling' it "X-Men da movie in 2D" now. I need to take a look at it in terms of demographics, so I'll explore gender, age, lifestyle, a mood-board and a ton of the Uses and Gratifications theory (Dennis McQuail, 1972) with a load of NRS Social Grade Definitions, but first an Imaginary Entity. Now John Hartley (1987) and Ien Ang (1991) suggested producers create invisible fictions or imaginary entities before creating a media product. So if you don't know what that means somehow, they imagine the kind of person that would like this kind of movie, so here's the person I would imagine they'd appeal to, but first, to know the mind-set of someone from the year 2000, you have to become someone from the year 2000. (Montage plays of me trying to skateboard, playing Sega Dreamcast, using Windows 2000, chatting on AOL, wearing crazy sunglasses, eating Pizza Hut, all while 3rd Wave Ska music plays) I now know my entity.
Tony D. Udebro is a 22 year old radical dude from the year 2000 who likes big budget blockbusters, pizza and Pepsi, comic books and the latest games on his state of the art gaming console, the PS2. He breathes cool things from his time period like Pizza Hut (which people actually went to back then!), FILA shoes (remember those?), The Offspring music (Woah The Offspring, they were cool right?) and SEGA Dreamcast (I thought he had a PS2!). When he's not doing those though he's playing Snake on his no-colour Nokia 3210 phone (the 3310 came out a month later) and skateboarding with his friends, he's watching action movies, and his new favourite is X-Men da Movie in 2D. His girlfriend likes the movie too as half of the main group are female and are represented without sex appeal, making it a cool radical movie for females too, though the fact it's based off a comic and it has a lot of action makes it appeal to males more. Also he really dug X-Men the comic and cartoon when he was younger, making this a radical movie to watch to see if favourite super hero story in a big budget movie to watch.
I mean to be fair most of my stereotypes come from the late 1990s but like all decades, the first year of them seem to carry on from the previous one and the year 2000 is no exception. 2001 was the real start of the millennium.
Age: X-men da movie in 2D doesn't really appeal to a specific age group as there's elements that may appeal to older people like some adult references and words, but then it is a also super hero movie and therefore, TOY, TOYS EVERYWHERE! Toys appeal to children as children use their imagination and all that jazz. Since the movie is about protagonists against antagonists children would emulate that with toys. Like they could recreate scenes like the train scene where Wolverine, someone who could be a role model to a child, is being moved around by Magneto. However what children will not want to recreate is the drama scenes in the movie such as when Wolverine and Rogue talk about their feelings and such. These scenes of the movie will relate to older ages like 13 and onwards as children don't really have feelings as much as teenagers and adults. If I was to pick a good age group overall, it'd say it appeals mostly to teenagers from 15 to adults to 25, while also being appealing to those older and younger. This is because of the already mentioned adult words and drama. The super power story which doesn't really appeal to the older adults as much though as the obviously unrealistic isn't for a lot of older adults. There are older people who will enjoy that just not the majority. Also some scenes may turn off children from the movie, but at the same time it is about super heroes which are appealing to children as well and the whole toys thing, just I don't think they're the bulk of the demographic as if it was meant for children then there'd be no moments where Wolverine calls Cyclops a dick and drama and the plot is about discrimination and questions if it's right to have people at a huge advantage over others in the world.
Lifestyle: Now without resorting to stereotypes like I did earlier, the lifestyle of a generic person in the intended demographic of X-Men da movie in 2D would include.. well obviously enjoying movies for one thing, but also they may enjoy what other things were offered. Since the age and gender demographic appeal mostly to teenagers and young adults, typical means of entertainment like video games, television shows, possibly comic books despite them being more niche in appeal, the music around that time period (I uh.. used the Offspring in Tony D. Udebro's example because it was in Crazy Taxi... in fact most of my stereotypes were from Crazy Taxi thinking about it). Let's get more technical rather than basing what I'm talking about off of Crazy Taxi since it's not really a realistic game. The NRS 'Super Lifestyle profiles' classification (UK). The NRS means National Readership Survey Ltd, which is a separate organisation specialising in demographic information. And X-Men da movie in 2D fits under the lifestyle profiles of A - Affluent achievers, people who had gone through University which fits for the movie because these people may still be young and they're successful enough to watch the movie. C - settled suburbans, people with a family life allowing for a variety of ages and fun activities like watching cool looking movies with their families. Urban Ventures which are students and young people in the city. X-men da movie in 2D works for this since the movie is geared towards the audience of teenagers and young adults who would watch a movie like X-Men for entertainment. And H- Producers, which are creators. The movie would appeal to the people who want to dedicate their life to creation and making things, as the movie was pretty cutting edge for the time. It was one of the first really big budget Super hero movies aside from Batman, took the franchise in a new direction with the new costumes and characteristics with the actors, and made use of SFX and VFX that was still kind of new for movies. It even introduced some conventions for Super Hero movies like, the already mentioned in Vlog 2, snarky remarks between Wolverine and Cyclops. Within the Uses and Gratifications theory (Dennis McQuail, 1972), which is "there are four reasons that people consume media products/pleasures they gain from them" with the pleasures being Surveillance - finding out information like the news, Escapism, which is to escape from reality, be welcomed into other worlds full of mystery and adventure with things good and bad, wild and tame, there could be dragons, there could be robots, unknown beasts, unexplored caves, utopian bliss, dystopian chaos, maybe super hero protagonists, maybe super villain antagonists. All we know about these worlds is they have the same ruler: me! Oh and people like escapism as it just allows them to enjoy a piece of entertainment, building personal identity, use media products with role models and interests, and building personal relationships, so the topic of conversation, soaps, news, gossip etc. X-Men fits under Escapism and Building personal relationships which links to the lifestyle. Sadly doesn't have all of this super power nonsense which means the lifestyle of an X-Men viewer could want another take on reality allowing it to fit under Escapism, and it fits under building personal relationships because of.. nerds... basically. A lot of nerds like to discuss costumes of characters and how characters act and who they're played by since this is based off a comic franchise with the first live action movie, nerds like to discuss that. These people care that Wolverine's not a cross between a wolf and a banana anymore.
Impression of person 1:"Did you hear Wolverine wasn't yellow anymore?"
Impression of person 2: "NO WAY"
Spending power: X-Men da movie in 2D is for people with a disposable income, which means they can spend their money on luxuries such as movies. Now through the NRS Social grade definitions (UK) of ABC1, X-Men da movie in 2D appeals to the Social Grade A, Social Grade B, Social grade C1 and Social grade C2, as they would be the kind with the money to spend on a movie. However, TOYS, TOYS EVERYWHERE so parents may want to buy their child toys which means in terms of the film and merchandise such as toys, the movie would fit under grades A, B, and C1 since toys are pretty pricey. Plus I imagine a lot of children will like toys of the protagonists of the movie against the antagonists. All of this is why I have decided the ABC1 percentage to be at 66%. Most people will get to watch the movie but the toys that the movie may want to sell will lower that percentage a tad, making this percentage lower than other movies that aren't merchandised as heavily.
Moonboard: So here's my moonboard (picture of literal Moonboard). Pretty good right?
Moodboard: So being serious my Moodboard (emphasis on the first D) for X-Men da movie in 2D is this. You can see there's the Simpsons Comic book Guy since this is based off a comic - not trying to say this or comics are for nerds or anything... I mean yeah I did flat out say comics were for nerds in the last vlog but I wasn't serious or anything like... sorry comic fans I was being facetious. Though I am cooler than you, the skateboarding proves it. Also yeah a skateboard, this movie appeals to teenagers and young adults in the year 2000 and Skateboarding was a common thing within them. Also Pepsi is there as that's a drink that works well for that age demographic that you could drink while watching at the cinema. The blockbuster logo is there with "big budget films" underneath since X-Men da movie in 2D is a real blockbuster with all the story line, orchestrated music, effects and all that. There's an old Nokia phone since it was a new piece of technology and with this being a very modern movie with how it looks, a new piece of technology fits under the lifestyle. And Pizza because that's a youthful fast food that a lot of younger people eat a lot of, which also fits under the lifestyle of X-Men.
Conclusion. X-Men da movie in 2D is actually pretty broad in its demographic. It appeals to both females and males, can be viewed from ages 12 to 35 easily, and appeals to a more typical lifestyle rather than a niche one like say.. This is England. However, it fits best with 15 to 25 year olds and has males in mind.
3 things I'm doing today
- Finish my Moodboard by adding in the demographic information
- Finish my Reader profile
- Begin my script for Vlog 3
- Finish my Reader profile
- Begin my script for Vlog 3
Demographic for X-Men
Male 68%
Female 32%
Median Age: 22
Reader Profile:
Tony D. Udebro is a 22 year old radical dude from the year 2000 who likes big budget blockbusters, pizza and Pepsi, comic books and the latest games on his state of the art gaming console, the PS2. He breathes cool things from his time period like Pizza Hut (which people actually went to back then!), FILA shoes (remember those?), The Offspring music (Woah The Offspring, they were cool right?) and SEGA Dreamcast (I thought he had a PS2!). When he's not doing those though he's playing Snake on his no-colour Nokia phone and skateboarding with his friends, he's watching action movies, and his new favourite is X-Men. His girlfriend likes the movie too as half of the main group are female and are represented without sex appeal, making it a cool movie for females too, though the fact it's based off a comic and it has a lot of action makes it appeal to males more. Also he really dug X-Men the comic and cartoon when he was younger, making this a radical movie to watch to see if favourite super hero story in a big budget movie to watch.
Female 32%
Median Age: 22
Reader Profile:
Tony D. Udebro is a 22 year old radical dude from the year 2000 who likes big budget blockbusters, pizza and Pepsi, comic books and the latest games on his state of the art gaming console, the PS2. He breathes cool things from his time period like Pizza Hut (which people actually went to back then!), FILA shoes (remember those?), The Offspring music (Woah The Offspring, they were cool right?) and SEGA Dreamcast (I thought he had a PS2!). When he's not doing those though he's playing Snake on his no-colour Nokia phone and skateboarding with his friends, he's watching action movies, and his new favourite is X-Men. His girlfriend likes the movie too as half of the main group are female and are represented without sex appeal, making it a cool movie for females too, though the fact it's based off a comic and it has a lot of action makes it appeal to males more. Also he really dug X-Men the comic and cartoon when he was younger, making this a radical movie to watch to see if favourite super hero story in a big budget movie to watch.
Friday, 21 November 2014
Starter task
Cerhdiogmap: Demographic - A group of people who you want your product to appeal to
Alnceoemrgto: Conglomerate - A big company made up of smaller companies
Gohlritonizntieragtona: Horizontal Integration
Alnceoemrgto: Conglomerate - A big company made up of smaller companies
Gohlritonizntieragtona: Horizontal Integration
Task 3: NRS
NRS stands for National Readership Survey Ltd.
Lifestyle is how somebody lives their life (so a healthy lifestyle would be someone who exercises and eats healthy foods, while an organised lifestyle would be someone who prepares for things and is always keeping things on track.)
Spending Power is how much somebody could spend, the rich would have a high spending power, the poor will have a low spending power
Lifestyle is how somebody lives their life (so a healthy lifestyle would be someone who exercises and eats healthy foods, while an organised lifestyle would be someone who prepares for things and is always keeping things on track.)
Spending Power is how much somebody could spend, the rich would have a high spending power, the poor will have a low spending power
Learning Outcomes 21/11/14
- To identify the spending power and lifestyle of your film's target demographic using NRS social and lifestyle grades. You will then add this to your basic audience profile
(moonboard/written piece). (P)
-To apply examples from the film to support your demographic choices. (M)
-To evaluate why your demographic watches the film using media theory (D).
(moonboard/written piece). (P)
-To apply examples from the film to support your demographic choices. (M)
-To evaluate why your demographic watches the film using media theory (D).
Friday, 14 November 2014
Starter - introduction to Task 3
A demographic is basically a group of people who may be suitable or the target audience for the product you're making, which varies from age, gender, lifestyle (hobbies and interests), location, disposable income.
Breaks down the audience.
Audience theory:
John Hartley (1987) and Ien [SAY YEN] Ang (1991) suggested producers create invisible fictions or imaginary entities before creating a media product.
This is the starting point for creating the profile for creating the profile and the images that you will use in it.
General age demographics: 0-5, 5-12, 13-15, 16-24, 25-35, 36-45, 45+
List on blog for how the film links to gender, age, disposable income, lifestyle etc.
Breaks down the audience.
Audience theory:
John Hartley (1987) and Ien [SAY YEN] Ang (1991) suggested producers create invisible fictions or imaginary entities before creating a media product.
This is the starting point for creating the profile for creating the profile and the images that you will use in it.
General age demographics: 0-5, 5-12, 13-15, 16-24, 25-35, 36-45, 45+
List on blog for how the film links to gender, age, disposable income, lifestyle etc.
Monday, 10 November 2014
Starter - Self Assessment
List of what I need to do for my Vlog
- Look at the feedback I have for the script and apply what I'm given to the script (And highlight them)
- Record the highlighted parts of my script
- Edit the audio in Audition or Audacity
- Edit that audio to a vlog with clips from the ripped X-Men DVD.
- Look at the feedback I have for the script and apply what I'm given to the script (And highlight them)
- Record the highlighted parts of my script
- Edit the audio in Audition or Audacity
- Edit that audio to a vlog with clips from the ripped X-Men DVD.
Friday, 7 November 2014
Feedback Sheet
I agree with this feedback as I did not mention much about how things fit for the genre alongside purpose, also I may need to explain how the form, purpose, genre and content and meaning link together for the meaning of the product.
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