A demographic is basically a group of people who may be suitable or the target audience for the product you're making, which varies from age, gender, lifestyle (hobbies and interests), location, disposable income.
Breaks down the audience.
Audience theory:
John Hartley (1987) and Ien [SAY YEN] Ang (1991) suggested producers create invisible fictions or imaginary entities before creating a media product.
This is the starting point for creating the profile for creating the profile and the images that you will use in it.
General age demographics: 0-5, 5-12, 13-15, 16-24, 25-35, 36-45, 45+
List on blog for how the film links to gender, age, disposable income, lifestyle etc.
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