Task 5 Starter

List of what I already know about representation
- Representation is how something is presented to an audience.
-An example of good and bad representation is like good female representation is having the females as capable interesting character, while bad female representation has the females making sandwiches and being 1 dimensional throughout.

Age, gender, lifestyle, ethnicity, culture, class, communities, sub-cultures, violence, ideal lifestyle, ideal partners can be represented by the media.

Ideology means a belief system.

a) active and Passive

Two schools of thought. 1. Hypodermic syringe (Theodore Adorno, 1930s)- media has a negative impact. Mass audience believe everything they see/hear.
Issues about violence?
X-Men features super people using their super powers against super villains, usually with violence like Wolverine's claws, Cyclops' lasers, Storm's storms, Magneto flying people around and holding a shotgun, Toad with the tongue etc.

Issues about sexual content?
Mystique is sexualised (wears no clothes but she's got mutated skin so it didn't change age rating or anything).

Issues about representation

Positive impact/role models?

Copycat violence, copy what is seen in the media

Active and passive

2. Other school of thought - we are able to filter and adapt to content in media (Gauntlett).  We have uses and gratifications theory - people use media for their own purposes?

Moral Panic (Stanley Cohen 1972).

1993 copycat crime Child's Play 3, 1999 copycat crime Columbine Doom.

Movies, TV, Vidya games and Music are said to influence copycat criminals? 




B) Representation. All representations are mediated (Stuart Hall 1980)

Is there use of stereotypes/countertypes (Perkins, 1979). Not all stereotypes are negative.

[Stereotypes are simplified generalisations]

Countertype counters a stereotype (for example Independence Day with Will Smith being a black hero)

Alvarado (1987)- "Ethnicity exotic, dangerous, humorous, pitied"

C) Legal and ethical

Legal - Copyright infringement? - main worry in film industry illegal downloading? Mention copyrighted material the company needs to take note of and piracy. Digital Economy Bill 2014.

Ethical - offensive material? Sensationalism? Censorship - has the film been censored?

Sensationalism


Ethical - offensive material? Sensationalism? Censorship - has the film been censored?



BBFC - Who are they? What is the age range? Did the age range get changed at any time? Is it different to US? How does the film keep to the guidelines it has set for the film.

ASA - who are they? CAP codes regulate print material? Show the codes in your vlog - how does your marketing in posters etc adhere to rules set?