Task 4 Notes 5/12/14

Convergence means when two things come together. Joining. Joint venture is a form of convergence. Companies working together is called institutional convergence.

Learning Outcomes:
-To define key terms distribution, technological convergence and promotion
-To identify the methods of distribution of your film
-To identify the ways in which your film

Retail outlets, television networks, cinemas, radio stations, internet, local, regional, national, international, location, accessibility.

Distribution, two definitions
1. How the product reaches the audience.
2. How it is advertised and promoted.


Internet contributes to the death of the schedule

Technological Convergence.
Analogue = Old media (VHS, Cinema, Satellite TV)
Digital = New Media (Digitally produced films, online streaming, Cable TV)

Technological convergence is when technologies come together and this provides new services for the audience (Smartphone - phone, computer, web, MP3 player, Camera, GPS, flashlight, gaming device)

Technological Convergence
To pass the first aspect of LO3 you need:
1. To outline all the ways you can watch your film.
2. Assess whether it is a via a form of converged technology
3. Apply evidence of viewing TV figures/revenue

Digital Native. Someone who has grown up with technology and the internet. (born after 1995)
Sir Tim Berness-Lee invented the World wide web (1991) is a service that gives people access the coding thing. 1995 Companies created the first commercial website.

Writes all the ways in which you think a film is marketed.
Advertising and promotion is marketing the film to create maximum awareness to a specific target audience.

TV adverts, Bus adverts, Posters, Cinema advertising, VHS/DVD/Blu-Ray advertisements, Bill boards, Skype Adverts, Website adverts, Merchandise, Magazine Adverts, reviews in magazines and the Internet, interviews on popular programs (like This Morning), adverts on gaming platforms, newspapers, the news adverts, articles about the film in the news, radio adverts, YouTube advertisements and trailers, film news sites like IMDb, soundtracks (like Let it go in Frozen), film premiere (publicised press conference), usual trailers (Teasers give out a tiny amount of information), convention announcements (so a film announced during Comic-Con), smartphone apps, Rotten tomatoes and Metacritic, film festival, promotional events. citywide promotions, product placement film website, social media (twitter, Facebook)

UGC (user generated content) Youtube came out in 2005.
David Gauntlett (2002) discussed the rise of Web 2.0
This is the change in the internet being a static, one way form of communication to a two way interactive medium.

You should try and apply ideas about how audiences now also contribute to the marketing of your film.

Big corporations taking the power back of Web 2.0. Can convince free advertising with twitter promotions. 

Marketing
To pass the second aspect of LO3
1. To outline all the ways that your film was advertised to your audience.
2. Assess whether it is via old or new media.
3. Assess the impact of the marketing based on revenue/viewing figures.
4. Assess the way in which the institution may have used cross media platforms, ownership and joint ventures to promote the film.

Prosumers (Consumers who have become producers)

Prosermer

Film posters have the Star Persona (Richard Dyer 1975)