SCRIPT: Extreme Education of Death for Kidz is back! With more of this stupid super hero movie X-Men. Oh yeah I need a new name for the movie.. uh.. X-friends go to the Zoo. I'm sorry but why isn't deadpool in this movie? He's actually a fun character... well he's a bit of an annoying meme now but whatever! Any the lesson for this vlog is about Technological convergence. So you know blah blah blah looking it into categories of distribution, promotion and.. wait.. huh that's it. I suppose I'll go into a lot of detail about them then! Can't make a non-ridiculously long vlog can I?... though maybe it's not needed. Maybe the explosions, montages, long explanation, pointless intro speeches aren't necessary for my grade- I mean to educate, and are just simple ways to entertain myself and nobody else? Tss I don't care it's fun, I'll do what I want!
Distribution: So first what does technological convergence mean? Well sit down as it's a long story.... When technologies come together and this provides new services for the audience. That's all. So like a camera and a flashlight and a computer work together and boom a smartphone. Video games, movie streaming and other media playback and boom a modern game console. This is because convergence as a word just means coming together. You remember the whole joint venture thing from vlog 1, well that's like two companies coming together, meaning Institutional convergence. So what does this whole technological convergence mean for X-friends go to the zoo? Well how you get to watch it. Introducing the 8 ways to watch a movie: 1, the Cinema, classic popcorn munch watch on a big screen with friends or alone I suppose despite that being a little bit awkward. The cinema is still popular as it is a social event despite you don't talk to people in a cinema, and movies come first to the cinema. 2. DVD or Blu-Ray or VHS. Physical media bought once or rented that you put into a media machine to watch. This links to technological convergence as originally you may have to own a DVD or VHS or Laserdisc player or whatever but now you can use a computer or a games console which are both technologically converged products. 3. Netflix and other pay per view online streaming services. Watching things stream straight from the internet that you have to constantly pay for. Also technologically converged because Netflix is pretty much on everything. 4, television broadcast. Things are at a schedule of what shows and movies play at specific times and channels which people aren't always a fan of since you might want to watch the new Game of thrones episode at any time you can, and why should people have to wait past the watershed to watch SpongeBob? This is leading to the death of the schedule and audience fragmentation (Sonia Livingstone 2002) which means people and families aren't really watching TV together rather they watch things on their own devices. 5. Paid download on the internet like iTunes, games consoles, Amazon etc. So this is like digital streaming but on download and usually the movie is paid for to watch as long as the audience wishes. Again leading to technological convergence since these services are found on a range of devices. 6, On demand, which is also pay per view but this time over the TV services like Virgin and Sky rather than the Internet, especially leading to the death of the schedule as this is actually on TV. TV is going against itself! And 7 and 8, illegal free streaming of the movie as found on a website such as Putlocker and illegal downloading which you would use a torrent and website like the Pirate Bay as long as it doesn't get taken down again. So don't pirate kids with torrenting and streaming, because tell me.. would you steal a car? I mean if you could download a car with very, very little risk of getting caught then yeah you probably would, I would but still, you would be stealing a movie from Fox if you pirated. So anyway, how does X-Friends go to the Zoo link to this? Well it's just how you watch the movie. The movie first released in Australian cinemas on the 1th of July in the year 2000 (18th of August in the UK), the VHS was released on the 21st November in the same year with the DVD release on the 7th of February 2006 and the Blu Ray release on the 21st of April 2009. On Netflix the movie was added on the 1st of June 2011 and currently the movie is available on NowTV which is a Sky Pay per view service. You know what owns Sky? Fox. Horizontal Integration! On television while there is no date, the movie has been on Film 4 on Channels 315 on Sky, 429 on Virgin, 15 on Youview, 15 on Freeview and 300 on Freesat. When it comes to digital download the movie is available to purchase on iTunes for a whopping nine pounds- no wonder people pirate. On demand the movie is available through Sky as X-Men and Sky are both 21st Century Fox property once again being a part of Horizontal Integration. As for the illegal stuff, you could find this movie on any streaming site like putlocker and any piracy site like pirate bay or kick ass torrents.
Marketing: X-friends go to the zoo at the time would have had quite a few ways of marketing. The movie had positive film reviews from and previews in magazines like empire would get the movie known to an audience such as the four star review and this cover [http://thumbs4.ebaystatic.com/d/l225/m/mqd9HmPOPusRF9gtE8xYytg.jpg], since this is based off the comic then the comics could have advertisements for the movie for example, the Ultimate X-Men series where the characters were based off of their movie form (though this was released the year after the movie so this could be more geared towards Home media sales), and... TV adverts in between programmes such as this one [https://www.youtube.com/watch?v=vMlC8hFmeFY], Posters such as these [google image page of X-Men posters], Cinema advertising through trailers, VHS/DVD/Blu-Ray advertisements through trailers, Merchandise like those pesky toys, interviews on TV programmes such as this one [https://www.youtube.com/watch?v=ZJFS1OYMnU8] the news adverts and previews such as the coverage in the WENN, and possibly radio adverts but there are none archived. However, if the film would be released now then things get a little bit crazier, thanks to the internet. You see back in the year 2000 when things were radical, those One Direction kids weren't born yet and I was still enjoying life as it was pretty much still the 90s (sarcastically smug) and trust me, I was a 90s kid, that was the best decade because I say so, the internet wasn't quite as crazy as it is now as the rise of web 2.0 (David Gauntlett 2002) wasn't there yet, so the web was a lot more static. This means instead of YouTube advertisements, website banners, social media advertising and ads on Skype and hell game consoles of all things, we had sites with black backgrounds, pictures and coloured text that didn't do anything aside from the occasional gif if you're lucky, and awful Newgrounds flash animations rather than these beautiful YouTube cartoons. Since the web is a lot different now, film companies can use social media like Twitter and Facebook and (snickers) Google Plus to create trends like #YouAttractedToBluePeople or #HowWouldYouPunchCyclops which without the consumer really knowing, making them advertise the movie. People are now advertisers without getting paid, which is kind of scary thinking about it. Also come on you can't forget about those pesky YouTube adverts coming up to tell us about the new Adam Sandler or whatever movie out soon, always telling me to not skip yet I always do, you know. Also banner ads are a lot more common these days. Now the Internet isn't just a happy magical place for advertising, because of UGC. United Garlic Corporation. I mean User Generated Content. Web 2.0 (David Gauntlett 2002.. again) allows users to participate and say whatever they want about a movie. Before all the Web 2.0 stuff, the only ways you could find out if a movie is good or not is by the film companies who would obviously make out everything they produce is great, the reviewers in magazines and TV which for all the consumers know could have been paid for by Fox, and general word of mouth by people who already paid to watch the movie. Now just average consumers like you or me can use a site like Rotten Tomatoes or Metacritic to say if a movie is good or bad which the film companies can't do anything about. In fact instead of Consumer, I should say Prosumer. Should I trust this high paid review of X-Men in the Sun, a 21st Century Fox newspaper or should I trust NeckBeardFred82, someone just like me? Exactly.
The rise of Web 2.0 has directly influenced the way movies are marketed and distributed, which can be in good and bad ways for both consumers and the companies. Companies can conveniently sell their movies in a number of ways to consumers which should benefit both the consumer and company, but then internet piracy exists which is very easy to do. Companies can advertise their movies in a number of ways, even in things that you wouldn't expect to try to sell you things like now an Xbox wants to sell you a movie, but then Consumers have the power to tell people how a movie really is thanks to rotten tomatoes and metacritic. But then hashtags, a company can use hashtags to get people to advertise a movie or TV show for free.
Anyway I'm sick of X-Friends go to the zoo (picks up disc in a case that's obviously X-Men, throws it to the sky). Ahh. (Looks to case, it was The Shawshank Redemption the entire time, one tear slows falls out of my eye)
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